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FIREMAN'S FUND IMAGE BANK: ADVERTISING
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Early Fireman's Fund advertisement which appeared on the cover of the 1863-1864 San Francisco city directory.

No copyright indicated.
Reference 4-2-0-1-41, 0807.

Agency sign of the Home Mutual Insurance Company. Fireman's Fund acquired Home Mutual in 1892 and it became the Home Fire and Marine Insurance Company in 1900.

No copyright indicated.
Reference 5-6-0-3-15, 1104.

Painting of the Fireman and Child. This advertising sign was probably made in the late 1800s.

Copyright by Roger Dudley Commercial Photographer, Seattle.
Uncopyrighted versions are available from the Archives.
Reference 4-5-0-5-11, 0807.

Fireman's Fund advertisement for marine insurance listing European agents, 1920s.

No copyright indicated.
Reference 4-2-0-1-55, 0807.

Fireman's Fund advertisement for automobile theft insurance, 1920s.

No copyright indicated.
Reference 4-2-0-1-55, 0807.

Fire Prevention Week display sponsored by Fireman's Fund, c. 1925.

Copyright Gabriel Moulin, San Francisco.
Reference 4-2-0-3-8, 0810.

Sign advertising Fireman's Fund automobile insurance, c. 1925.

No copyright indicated.
Reference 4-2-0-3-3, 0810.

Fireman's Fund's "hose and hydrant" advertisement as it appeared in the San Francisco City Directory, 1864.

No copyright indicated.
Reference 4-2-0-1-36, 0807.

Early Fireman’s Fund advertisement featuring a testimonial and statement of assets from Page & Jordan’s Oakland Real Estate Circular and Price List, June, 1874.

Copyright Gabriel Moulin, San Francisco.
Reference 4-2-0-1-38, 0807.

Fireman’s Fund advertising card, carrying the name of Herbert D. Clark, agent, San Francisco, 1898.

No copyright indicated.
Reference 4-2-0-1-45, 0807.

Circular advertisement for tornado insurance issued by Herman & Company, agents of Fireman’s Fund at Springfield, Illinois, c. 1890.

No copyright indicated.
Reference 4-2-0-1-45, 0807.

Lantern slide advertising Fireman’s Fund fire insurance, for use in moving picture theaters, carrying the name of Mark H. Mairs, agent, Milan, Missouri. Undated.

Copyright Gabriel Moulin, San Francisco.
Reference 4-2-0-5-14, 0807.

Lantern slide advertising Fireman’s Fund automobile insurance, for use in moving picture theaters, carrying the name of Mark H. Mairs, agent, Milan, Missouri. Undated.

Copyright Gabriel Moulin, San Francisco.
Reference 4-2-0-5-14, 0807.

Fireman’s Fund advertisement from the inside front cover of the Souvenir and Official Programme of the Native Sons of the Golden West, September 9, 1890.

No copyright indicated.
Reference 4-2-0-1-46, 0807.

Fireman’s Fund inland marine advertisement for insurance coverage of shipped goods, c. 1940.

No copyright indicated.
Reference 4-2-0-3-19, 0810.

Fireman’s Fund advertisement for import-export insurance, featuring a painting of the clipper ship Harvey Mills from 1877. Advertisement is dated 1979.

No copyright indicated.
Reference 4-2-0-1-54, 0810.

One of the first agency signs issued by Fireman’s Fund, c. 1868.

No copyright indicated.
Reference 4-2-0-4-6, 0811.

Fire mark issued by Fireman’s Fund to policyholders, c. 1867.

Copyright Gabriel Moulin, San Francisco.
Reference 4-2-0-4-7, 0811.

Early Fireman’s Fund advertisement featuring the home office on the corner of California and Sansome Streets, c. 1893.

No copyright indicated.
Reference 4-5-1-2-18, 0905.

Fireman’s Fund advertisement from the "First Regiment Infantry Historical Sketch, Souvenir of the Twenty-eight Annual Reunion," February 7, 1890.

No copyright indicated.
Reference 6-1-0-2-15, 1115.

B.G. Wills and C.C. Wright stand before an airplane advertising Fireman’s Fund automobile insurance before taking off in San Francisco.

Copyright Gabriel Moulin, San Francisco.
Reference 4-1-1-1-6, 0505.

Cover of the 1970 Apollo 11 tour Press Kit. Fireman’s Fund America wrote a $10 million policy on the Apollo 11 tour.

U.S. Government Printing Office
3-1-0-4-8, 0227

Back cover advertisement for Fireman’s Fund from the May 1, 1896 edition of Josh, an entertainment and literary magazine published in Berkeley at the turn of the century.
This reproduction of a poster advertising a stolen automobile accompanied a Fireman’s Fund Record story entitled "Matching Wits With an Army of Resourceful Automobile Thieves," by Howard W. Armstrong of the Automobile Loss Division at the Head Office.

Fireman’s Fund Record, November 1932
4-1-3-4-43, 0409

Fireman’s Fund logos during its first 125 years, reprinted for a story in The Leader.

The Leader, June-July 1988
4-1-3-10-3, loose

Early fire hats used in Fireman’s Fund advertisements, circa 1926

Copyright International Newsreel
4-1-1-1-59, 0508

"Publicity was a breeze in 1888, when fans were pretty and popular."

The Record, 1963 Centennial edition
4-1-3-4-83, 0414

Early Fireman’s Fund advertising poster, circa 1880s

The Record, 1963 Centennial edition
4-1-3-4-83, 0414

[If you want to use an image, you may obtain a legal copy by contacting
the Fireman’s Fund archives at (800) 937-4001. All images may be copyrighted so please also contact
the General Counsel's Office for assistance.]


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